Fictional company, GoodCo, was in need of a brand refresh. In essence, GoodCo is a domestic and international freight company that does everything from shipping pallets for companies to providing warehousing and distribution services, supply chain management,
and other logistics services.

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These concepts convey the importance of getting from Point A to Point B. Utilizing concentric circles or cleverly "boxed" typography, these concepts serve to give a fresh, clean and authentic experience.