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Terrabake Brand Design & Packaging
Scope
Designing the brand strategy for commodity retail parchment.
My Role
Brand Development, Art Direction, Visual Identity, Brand Guidelines
Collaborators
Creative Director, Creative Services, Product, Channel
I established the creative foundation for Terrabake, an eco-friendly retail parchment brand, developing its logo system and brand guidelines to define a cohesive visual identity. That initial direction provided a scalable framework for future packaging and brand expansion, with my team building on the foundation to bring the identity to life across additional touchpoints.
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