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Say Hooray! Art Direction, Brand Design, Packaging & Catalogs
Scope
Building a brand system direction for the consumer catalog product line for paper party tableware & decor
My Role
Brand Concept Development, Creative Direction, Packaging Art Direction
Collaborators
Creative Director, Creative Services, Marketing, Pre-Production, Product, Sales
I developed the brand identity and initial packaging direction for Say Hooray!, envisioning a bold, flexible brand spanning everyday party essentials and seasonal entertaining. I established the creative vision and initial concepts, then guided the project into team-led refinement and development. The goal was to create a cohesive brand experience across a broad assortment while building recognition and strengthening retail presence.
